Who we are
Built to connect organisations with Papua New Guinea
Our Story
Woven by Brand Hero started with a simple idea.
In 2025, we saw an opportunity to help organisations connect with Papua New Guinea in a more authentic way.
Not through generic merchandise.
Not through surface-level design.
But through real collaboration with local artists.
We worked directly with Papua New Guinean artists, creating garments that carried cultural meaning, while ensuring artists were paid a royalty for every production run.
It was a small concept, but it proved something important.
Organisations want to represent Papua New Guinea properly.
They just need a way to do it with confidence.
2026:
more artists. more stories
In 2026, Woven by Brand Hero expands that idea.
More artists.
More stories.
More connection.
Our goal is to work with artists across Papua New Guinea, building toward representation from every province.
So organisations are not just wearing something that represents the country, but something that reflects place, identity and origin.
Angela Shaw
Founder
Angela Shaw is co-director of Brand Hero PNG and plays a key role in the operations behind Woven.
She brings experience in systems, accounts and project coordination, ensuring projects are delivered smoothly and to a professional standard.
Angela supports the structure and consistency that allows the brand to scale while maintaining quality and reliability.
Jonathan Edwards
Founder
Jonathan is the founder of Woven and co-director of Brand Hero PNG.
He has worked in PNG for over a decade, including in Western Province, Morobe and the National Capital District, building a strong understanding of how organisations operate and connect within the country.
With expertise in brand and marketing strategy, he is helping shape Woven into a concept that balances cultural meaning with commercial application.
Lesley Wengembo
Cultural Ambassador
Lesley Wengembo plays a central role in Woven by Brand Hero.
He helps ensure that everything created reflects Papua New Guinea with integrity, while also contributing original artwork to the collection.
His involvement gives organisations confidence that what they are wearing is culturally considered and respectfully produced.
Woven by Brand Hero is an initiative of Brand Hero PNG.
Brand Hero PNG delivers brand design, apparel, printing, signage and large-scale rollout projects across Papua New Guinea, working with organisations that require consistency, quality and professional execution.
Woven by Brand Hero extends that capability into apparel and cultural collaboration.